Developing an Interactive Digital Database for Strawberry Yogurt Sensory Data
Objective
To design a consumer-driven methodology to evaluate and enhance the drinkability of orange beverages by optimizing flavor formulations.
Outcome
Delivered valuable insights into flavor formulation strategies that minimize flavor saturation, improving overall drinkability of orange beverages.
Approach
LITERATURE REVIEW
Conducted a comprehensive literature review of existing methodologies to identify promising approaches for assessing drinkability.
KEY DIRECTIONS
Selected key directions for testing based on insights from the review.
CONSUMER TESTS
Partnered with a fieldwork agency to conduct consumer tests, collecting robust data on flavor perception and drinkability.
EVALUATE METHOLOGIES
Analyzed consumer feedback and sensory data to evaluate methodologies.
TO THE RESULTS
Identified and refined the most effective methodology to ensure actionable results.
INNOVATIVE METHODOLOGY DEVELOPMENT
Conducted a thorough review of existing methodologies and designed a hybrid approach to achieve the best results.
ACTIONABLE GUIDANCE FOR FLAVORISTS
Provided clear recommendations for flavorists on how to optimize orange flavor formulations for enhanced drinkability.
CUSTOMER ENGAGEMENT & COLLABORATION
Presented the new methodology to customers, fostering partnerships aimed at improving drinkability across key beverage products in the market.
SCALABLE TOOLBOX CREATION
Developed a user-friendly toolbox to replicate the methodology and analysis, ensuring scalability and ease of use for future applications